Back in 2019, Briony and Catriona started teaching business model workshops from a cramped office in Hobart. What began as evening sessions for three attendees turned into something neither expected.
Co-Founder & Strategy Lead
Spent twelve years working in corporate finance before realizing most business education skipped the parts people actually needed. Started areqlunanbion because she was frustrated explaining the same concepts to startups who'd been sold flashy courses with zero practical application. Her workshops focus on financial models that work for Australian market conditions — not Silicon Valley fantasies.
Co-Founder & Education Director
Former operations manager who watched too many businesses fail because founders couldn't distinguish between revenue models and pricing strategies. Built areqlunanbion's curriculum around real business scenarios she encountered while consulting for Tasmanian SMEs. Believes you can teach complex concepts without drowning students in jargon or pretending everyone will become unicorn founders.
Most business courses feel like listening to motivational speakers. We skip that part and get to the spreadsheets, case studies, and uncomfortable questions about whether your idea makes financial sense.
Start with your actual costs and realistic market research. Too many courses begin with vision boards. We begin with math that doesn't lie to you about market viability.
Run small experiments with minimal investment. Learn validation techniques that save months of wasted effort. Most failures happen because nobody tested assumptions early.
Pivot when numbers tell you to, not when you feel inspired. We teach metric tracking and honest analysis — even when results contradict your initial enthusiasm.
We teach frameworks and analysis tools. Your success depends on market conditions, execution quality, and factors outside anyone's control. Anyone promising specific earnings is selling fantasy.
Building sustainable business models takes months, sometimes years. Our autumn 2025 program runs six months because that's how long proper learning takes — not because it sounds marketable.
Tax structures, regulatory requirements, and market dynamics here differ from overseas examples. We focus on what actually applies to businesses operating in Australia.
Sometimes your business idea needs significant changes. Sometimes it won't work at all. We'd rather tell you early than take your money and watch you struggle later.
